Privacy Policy
Updated: 17 August 2026
Company: Serenity Waves Ltd
Company Number: 16418796
Email: info@serenitywaves.co.uk
1. Introduction
At Serenity Waves Ltd (“Serenity Waves”, “we”, “us”, “our”), your privacy matters to us.
We are committed to protecting your personal information and being transparent about how we collect, use, store and share it.
This Privacy Policy explains how we handle your personal information when you:
visit or use our website;
make a booking or enquiry;
attend one of our sessions, retreats or events;
purchase a product or service;
join a waiting list or register your interest in future Serenity Waves experiences;
subscribe to receive news, updates or marketing communications; or
otherwise provide personal information to us.
By using our website or services, you acknowledge the practices described in this Privacy Policy.
2. Who We Are
Serenity Waves Ltd delivers Floating Sound Baths, traditional Sound Baths, wellness experiences, retreats, private sessions, corporate experiences and related services.
Serenity Waves Ltd is registered in England and Wales under company number 16418796.
For the purposes of UK data protection law, Serenity Waves Ltd is the data controller for the personal data we collect.
If you have any questions about this Privacy Policy or how we use your personal information, please contact:
Serenity Waves Ltd
Email: info@serenitywaves.co.uk
3. What Personal Information We Collect
The information we collect will depend on how you interact with Serenity Waves.
a. Information you provide directly
We may collect:
Full name
Email address
Phone number
Address, where required or voluntarily provided
Postcode
Town, city or suburb
State, territory, county or region
Country
Emergency contact information, where required
Booking and attendance information
Information submitted through enquiries, forms or waiting lists
Preferences relating to Serenity Waves locations or experiences
Health information you voluntarily provide where relevant to safe participation
Payment and billing information
Marketing and communication preferences
Any other information you choose to provide to us
b. Information we collect automatically
When you use our website, we may automatically collect information including:
IP address
Browser type
Device information
Website usage information
Pages visited
Referral information
Cookie and analytics information
We may use analytics and similar technologies to understand how visitors use our website and to improve our services and marketing.
4. How We Use Your Personal Information
We may use your personal information to:
Process and manage bookings, purchases and enquiries
Communicate with you before and after a session, retreat, event or other experience
Send booking confirmations, updates, reminders or changes
Manage payments, refunds and invoices
Provide customer support
Help ensure participant safety and wellbeing
Manage waiting lists and expressions of interest
Understand geographical demand for future Serenity Waves locations and experiences
Contact you about future Serenity Waves experiences or locations where you have registered your interest
Manage our Australian and other international waiting lists
Send marketing emails, news or updates where you have consented to receive them or where otherwise permitted by applicable law
Analyse and improve our website, services, customer experience and marketing
Protect our business, website and customers from misuse or fraud
Maintain appropriate business and financial records
Comply with legal, regulatory, insurance, accounting and tax obligations
We do not sell your personal information to third parties.
5. Legal Basis for Processing
Where UK data protection law applies, we process your personal information under one or more of the following lawful bases:
Contract
Where processing is necessary to provide a service you have booked or purchased from us.
Consent
Where you have chosen to receive marketing communications, joined a waiting list for updates, or voluntarily provided certain information such as health information.
Legal obligation
Where processing is necessary to comply with legal, regulatory, accounting, insurance or tax requirements.
Legitimate interests
Where processing is reasonably necessary to operate, protect, analyse and improve Serenity Waves and our services, provided those interests are not overridden by your rights and interests.
Where we rely on consent, you may withdraw your consent at any time.
6. Waiting Lists and Expressions of Interest
From time to time, Serenity Waves may invite people to join a waiting list or register their interest in future locations, sessions, events or services.
When you join a waiting list, we may collect information such as your:
Name
Email address
Postcode
Town, city or suburb
State, territory or region
Country
We use this information to understand where there is demand for Serenity Waves and to keep you informed about relevant future locations, launches and experiences.
Joining a waiting list does not constitute a booking and does not guarantee that Serenity Waves will launch or operate in a particular location.
Where you join a waiting list specifically to receive updates about future Serenity Waves experiences, we may use the email address you provide to send those relevant updates.
You may unsubscribe or withdraw your consent at any time.
7. Serenity Waves Australia
Serenity Waves is exploring opportunities to bring its experiences to Australia.
If you join the Serenity Waves Australia Waiting List, we may collect your:
Name
Email address
Postcode
State or territory
Town, city or suburb
We use this information to:
understand geographical demand for Serenity Waves experiences in Australia;
identify areas where future experiences may be considered;
analyse interest in Serenity Waves Australia; and
contact you by email about future Serenity Waves experiences, locations, announcements and launches in Australia.
By joining the Serenity Waves Australia Waiting List, you are asking to receive these relevant email updates from Serenity Waves.
You can unsubscribe at any time.
The Australia Waiting List is maintained separately from our general mailing list. Joining the Australia Waiting List does not automatically subscribe you to unrelated Serenity Waves marketing communications.
Serenity Waves Ltd is currently a UK-based company. Information submitted through the Serenity Waves Australia Waiting List may therefore be accessed, managed and processed from the United Kingdom and may also be processed through service providers that support our website, communications and business operations.
We do not sell information submitted through the Australia Waiting List to third parties.
8. Sharing Your Personal Information
We only share personal information where reasonably necessary to operate our business, provide our services or comply with legal obligations.
This may include sharing limited information with:
Website and hosting providers
Booking platforms
Payment processors, including Stripe and PayPal
Email and marketing providers
Analytics and technology providers
Accountants
Legal and professional advisers
Insurers
Venue providers where necessary for guest lists, operations or emergency procedures
Service providers that assist us in delivering or administering Serenity Waves services
Third-party providers may process information in countries other than the country in which you live.
Where applicable, we take reasonable steps to use reputable providers and appropriate safeguards for personal information.
We do not sell your personal information to third parties.
9. International Data Transfers
Serenity Waves Ltd is based in the United Kingdom and some of the service providers we use may operate internationally.
As a result, your personal information may be processed or stored outside the country in which you live.
Where required by applicable data protection law, we take reasonable steps to ensure appropriate safeguards are in place when personal information is transferred internationally.
For Australian visitors, information submitted to Serenity Waves Ltd may be processed in the United Kingdom as part of the operation and administration of Serenity Waves.
10. Marketing Communications
We may send you marketing communications where you have consented to receive them or where otherwise permitted by applicable law.
You can unsubscribe from marketing emails at any time by using the unsubscribe option provided in the email or by contacting us at:
Unsubscribing from marketing communications will not prevent us from sending essential service communications relating to an existing booking, transaction or other service you have requested.
Where required by applicable law, our commercial electronic communications will identify Serenity Waves as the sender, provide appropriate contact information and include a straightforward way to unsubscribe.
11. Data Retention
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected or as required by applicable law.
Typical retention periods may include:
Booking and financial records:
Generally up to 7 years where required for tax, accounting, legal or insurance purposes.
Marketing contact information:
Until you unsubscribe, withdraw consent or we determine the information is no longer required.
Waiting-list information:
Until you unsubscribe or withdraw your interest, the relevant waiting list is closed, or we determine that retaining the information is no longer necessary.
Health information:
Generally up to 12 months following your last relevant session or experience unless a longer period is reasonably required for legal, insurance or safety purposes.
We periodically review the personal information we hold and may securely delete or anonymise information that is no longer required.
12. Your Rights
Under UK data protection law, depending on the circumstances, you may have rights including the right to:
Access personal information we hold about you
Correct inaccurate or incomplete information
Request deletion of your personal information
Restrict certain processing
Object to certain processing
Withdraw consent where processing is based on consent
Request transfer of certain personal information
Lodge a complaint with the UK Information Commissioner’s Office
You can exercise your rights or ask a privacy-related question by emailing:
If you are located outside the UK, you may also have rights under the privacy or data protection laws applicable in your country or territory.
We will respond to requests in accordance with applicable legal requirements.
13. Cookies and Analytics
Our website may use cookies, analytics tools and similar technologies to improve your browsing experience, understand website usage and support our marketing activities.
These technologies may collect information such as:
IP address
Browser and device information
Pages visited
Time spent on the website
Referral source
Interactions with website content
Where required, we will ask for consent before placing non-essential cookies.
You can manage or disable cookies through your browser settings and, where available, through our website cookie controls.
Please refer to our Cookie Policy for further information where applicable.
14. Data Security
We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.
Measures may include:
Secure online booking and payment systems
Password-protected accounts, devices and storage
Restricted access to personal information on a need-to-know basis
Use of reputable service providers
Regular review and deletion of information that is no longer required
Appropriate organisational and technical security measures
No online system can be guaranteed to be completely secure. However, we take reasonable steps to protect the information entrusted to us.
15. Children
Serenity Waves services are generally intended for adults unless a particular experience expressly states otherwise.
We do not knowingly use our website or waiting lists to collect personal information from children for marketing purposes without appropriate consent where required.
If you believe a child has provided personal information to us inappropriately, please contact us at info@serenitywaves.co.uk.
16. Third-Party Websites and Services
Our website may contain links to third-party websites, booking platforms, payment providers or social media services.
Those third parties operate under their own privacy policies and practices. Serenity Waves is not responsible for the privacy practices of independent third-party websites or services.
We recommend reviewing the relevant privacy information when using third-party services.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, international operations, technology, legal requirements or information-handling practices.
The latest version will be published on our website and the updated date will appear at the top of this page.
18. Contact Us
If you have any questions, concerns or requests regarding your personal information or this Privacy Policy, please contact:
Serenity Waves Ltd
Company Number: 16418796
Email: info@serenitywaves.co.uk
For UK data protection concerns, you also have the right to contact the Information Commissioner’s Office (ICO).
If you are located outside the UK, you may also have the right to contact the relevant privacy or data protection authority in your country or territory.