Privacy Policy

Updated: 29 October 2025
Company: Serenity Waves Ltd
Company Number: 16418796
Email: info@serenitywaves.co.uk

1. Introduction

At Serenity Waves Ltd (“Serenity Waves”, “we”, “us”, “our”), your privacy matters to us.
We are committed to protecting your personal information and being transparent about how we use it.

This Privacy Policy explains how we collect, use, and store your data when you visit our website, make a booking, or attend one of our sessions, retreats, or events.

By using our services, you agree to the terms of this policy.

2. Who We Are

Serenity Waves Ltd delivers sound healing, floating sound baths, and wellness retreat experiences across the UK.
We are the data controller for the personal data we collect.

If you have any questions about this policy or your data, you can contact us at:
📧 info@serenitywaves.co.uk

3. What Data We Collect

We may collect and process the following personal data:

a. Information you provide directly

  • Full name

  • Email address

  • Phone number

  • Address (if provided)

  • Emergency contact information (for retreats)

  • Health information you voluntarily share that may affect participation (e.g., injuries, medical conditions)

  • Payment and billing information

b. Information we collect automatically

  • IP address, browser type, and device information

  • Website usage data via analytics tools (e.g., Google Analytics, cookies)

4. How We Use Your Data

We use your personal data to:

  • Process and manage bookings or enquiries

  • Communicate with you before and after your session or retreat

  • Send confirmations, updates, or changes to events

  • Manage payments and invoices

  • Ensure participant safety and wellbeing

  • Send marketing emails or newsletters (only if you’ve opted in)

  • Comply with legal and accounting obligations

5. Legal Basis for Processing

We process your personal data under one or more of the following lawful bases:

  • Contract: To deliver the service you’ve booked with us

  • Consent: Where you have opted in to receive marketing or shared health details voluntarily

  • Legal obligation: For record-keeping, insurance, and tax compliance

  • Legitimate interests: To operate and improve our business

6. Sharing Your Data

We only share your data when necessary to deliver our services or comply with the law.
We may share limited personal information with:

  • Booking and payment platforms (e.g., Bookaby, Stripe, PayPal)

  • Email and marketing providers (e.g., Mailchimp)

  • Accountants or legal advisors (for compliance)

  • Venue providers (for guest lists or emergency procedures)

We never sell your data to third parties.

7. Data Retention

We retain your data only for as long as necessary to fulfil the purposes described in this policy or as required by law.
Typically:

  • Booking records: 7 years (for tax and insurance purposes)

  • Marketing contact details: Until you unsubscribe

  • Health forms: Up to 12 months after your last session

8. Your Rights

Under UK data protection law, you have the right to:

  • Access your personal data

  • Correct any inaccuracies

  • Request deletion of your data

  • Restrict or object to processing

  • Withdraw consent (for marketing or health data)

  • Lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk

You can exercise your rights by emailing info@serenitywaves.co.uk.

9. Cookies

Our website may use cookies or analytics tools to improve your browsing experience.
You can manage or disable cookies through your browser settings.
For more details, see our [Cookie Policy] (add link if separate).

10. Data Security

We take reasonable technical and organisational measures to keep your data safe, including:

  • Secure online booking and payment systems

  • Password-protected devices and storage

  • Limited access to staff on a need-to-know basis

  • Regular data reviews and deletion

11. Updates to This Policy

We may update this Privacy Policy from time to time.
The latest version will always be available on our website with the effective date shown at the top.

12. Contact Us

If you have any questions or concerns about your data or this policy, please contact:

Serenity Waves Ltd
📧 info@serenitywaves.co.uk